Inspired by // The Floral Installations at Chelsea in Bloom 2017

Every May during the RHS Chelsea Flower Show at Royal Hospital Chelsea, the surrounding streets are filled with it’s own alternative floral art show. This year for its 12th Anniversary, ‘Chelsea in Bloom’ transformed the streets of Chelsea with breathtaking displays.

The annual competition has grown dramatically each year with Chelsea’s best retailers, restaurants and hotels adorning themselves with creative designs to compete for the coveted awards.

This year the theme was Floral Safari, inspired by adventure, discovery, exotic animals, savannahs, plains and jungles. The competition showcased floral displays reflecting the participating retailers’ interpretation of the theme in their own unique style.

Our personal favourite was this inspired design on Symons Street, SW3 by florist Phillip Corps and stylist Maggie Coker for Kiki McDonough presenting ‘The Gemstone Safari’.

The Best Floral Display was awarded to Hackett.

Embracing the Safari theme Hackett took us on a journey through different senses, spaces and environments. Wildabout Flowers in collaboration with Harlequin Design used lush tropical planting and bright blooms spilling onto the street creating an eye-catching wild facade. Their main features of the windows were the life-sized 3D animals each handmade from hundreds of flowers bringing the tropical jungle to the heart of Sloane Square.

The Ivy Chelsea Garden don’t need any excuse to wow us with their exterior floral displays. Not technically part of the Chelsea in Bloom series but since the opening of the restaurant back in 2015, they have continued to work with Early Hours floral displays to create jaw dropping full floral installations covering the entire facade of their Kings Road location, all year round.

An incredible site to see any time of they year…

Rag and Bone on Sloane Square came in at Highly Commended for their incredible Safari themed display. Collaborating with the florist, Harper and Tom’s they created a beautiful display with a dramatic arch, and an abundance of African wildflowers for the entrance. Flanking each side they created structural safari elements created with flowers. The giraffes became the talk of the town during the week long festival.

Above, The White Company, SW3 who won gold.

For the full results of this years award winners, click here.

Nicky’s World May 2017



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