Discovering The Ned Hotel, Poultry, London

We love a new design hotel, and The Ned in London’s Poultry is one heck of a feast for the eyes. The Ned is the newest hotel and member’s club from Soho House founder Nick Jones, and features an extraordinary 9 restaurants, 252 bedrooms with Twenties and Thirties designs, spa and mens grooming services, and members’ club with a roof top bar just to top it all off.

When Nick Jones, the founder of Soho House & Co, first saw the City’s disused Midland Bank building in 2012, he fell in love. ‘The property had been empty for nearly eight years but there was something about it, the details and scale of it, that just floored me,’ Jones explains.

The moment he left, he called Ron Burkle, Soho House chairman and investor. ‘Ron came to view the building and straight away we began to imagine how the project would take form,‘ says Jones.

Burkle knew a project of this size would require the collaboration of many skills, and so introduced Jones to Andrew Zobler, the CEO of New York’s Sydell Group. ‘The Ned was a much bigger project than either of us had undertaken before,‘ says Zobler, ‘so it made sense for us to partner on it.’

Soho House & Co has built and run 18 members’ clubs, most with bedrooms, and 37 restaurants around the world, while Sydell Group has eight hotels in North America, including The NoMad in Manhattan, Freehand in Miami and The Line in Los Angeles. While both companies have worked with historic buildings before, Jones and Zobler were immediately inspired by Sir Edwin ‘Ned’ Lutyens’ masterpiece at 27 Poultry, all 29,450 square metres of it.

‘It was the most beautiful building I’d ever seen,’ says Jones. Zobler adds: ‘The architecture is outstanding and so well preserved. You can’t help but fall in love with it.’ 

Nine restaurants sit inside The Ned’s 3,000 sq/m former banking hall, Cecconi’s is your all-day Venetian Brasserie, Millie’s Lounge above serves British plates 24 hours a day, The Nickel Bar with it’s deep red leather bar seating is your all American bar serving cocktails and staple plates you’d expect from any Soho House outlet.

The Malibu Kitchen below is your go-to for healthy plates of superfood salad, fresh fish, meat, flatbreads, juices and smoothies. Head to Kaia for an Asian-Pacific feast and Cafe Sou is a Parisian style cafe serving coffee, breakfast, lunch and evening charcuterie boards.

   

Ned’s Club in the basement dominates the belly of the building. Set behind the 20-tonne 2 metre wide vault door the bar features over 3000 of the original Midland Bank safety deposit boxes, you can imagine all the stories behind all these little doors can’t you!

If your application for Ned’s Club membership has been granted, welcome to newest rooftop bar/pool/hotspot in town. Naturally with a heated pool the London skyline dominates here, with views over both Princes Dome and Poultry Dome. Signature cocktails and plates are served to the special edit of members who’ve passed through the golden gates.

The Terrace Suite above & Studio Suite below

There are a whopping 252 bedrooms at The Ned from intimate ‘Crash Pads’, perfect for solo travellers or those literally just needing a place to crash (rooms start at £150) to large scale suites all with a nod to the 1920’s and 30’s. All rooms feature the same mini bar amenities and Cowshed products.

This ‘Medium’ room below at 25-35 sq/m are full of Art Deco touches, a mirrored cocktail cabinet and marble mosaic bathrooms.

So next time you’re in London, you have the perfect place to stay, and if you take advantage of their ‘Crash Pad’ prices you too can experience the Soho House world if you’ve never been fortunate enough to visit one of their many bars and clubs around the world. We know where all our city client meeting are going to be held from now on…!

Book your room here.

The Ned London, 27 Poultry, London, EC2R 8AJ



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