Visit: The Campaign for Wool, London
Encouraging collaboration between an international community of wool growers, major fashion designers, retailers, manufacturers, artisans and interior designers, the campaign has been instrumental in educating consumers about the versatility of wool, and reconnecting them with its myriad uses. From luxurious fine merino knitwear to fire-retardant insulation for the home. Since its launch in 2010, The Campaign for Wool has influenced a new demand for wool on an international scale, and its efforts have seen an outstanding threefold increase in the price farmers receive for their wool.
Every year The Campaign for Wool stages Wool Week, a week long festival of events and workshops celebrating wool in all its guises.
The launch of the Wool Collection Interiors sees a curated edit of over fifty wool interior pieces, including a selection of specially commissioned items. The Wool Collection showcases innovative and diverse designs highlighting the natural beauty and practical functionality of real wool.
Brands participating include John Lewis, Marks and Spencer, Heals, The Conran Shop, sofa.com, Anthropologie, SCP, Toast, Jonathan Adler and London Transport Museum. You can also spot stunning rugs and flooring from Christopher Farr with El Ultimo Grito, Roger Oates, Edward Fields by Tai Ping, Jacaranda, Alternative Flooring with Margo Selby, Axminster Carpets, Brintons, Kingsmead, Ulster Carpets.
If we’re talking fabrics you can view works by Fabulous furnishings, fabrics and throws from Designers Guild, Ludvig Svennson with Assembyroom, Modus Furniture with Sir Kenneth Grange, Hainsworth, Camira Fabrics with Allermuir, Osborne and Little, Ligne Roset, Christopher Farr with Kit Kemp, Mark Alexander, Bute, Melin Tregwynt, Tracy Kendall, Kvadrat, Bailey Hills, Wallace Sewell, Abraham Moon and Galvin Brothers, Ptolemy Mann and Rugmaker, Beatrice Larkin with Daylsford, Stansborough NZ and Damson and Slate.
Decorative objects? Think Solva Woollen Mill, Brave Production, Naomi Paul with lighting, Marie Wallin and Rowan, Krafthaus, Mary Goodman, Cherchbi, MillaMia, Georgia Bosson, Melissa Watts and Maud Designs, Hey-Sign, Dashing Tweeds, Pure Lana and Pentreath and Hall with Fine Cell Work.
The Wool Collections Interiors is on display at London’s Southwark Cathedral during Wool Week, open from the 5th – 12th October 10am – 7pm daily (8pm on Thursday) and admission is free.
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