October Book of the Month // Canada Goose ‘Greatness Is Out There’
This month (October 2017) sees the launch of ‘Greatness Is Out There by Canada Goose’, charting the 60 year success story of a made in Canada brand. We thought the most fitting Book of the Month to bring us into the winter season this year.
Think 204 pages of frosty vistas, interviews and case studies, with over 250 illustrations in classic Assouline style. Canada Goose is a brand that defies genres. The brand began by creating functional, quality outerwear for the Police and Military forces. Now Canada Goose is the single go-to parka for Hollywood film crews, polar explorers, ski and snowboarding pros, city dwellers facing plummeting winter temperatures, fashionistas, interior designers on mountain installations (!) and of course, adventurers.
Above, The Right Honourable Justin Trudeau, Prime Minister of Canada offers the Foreword
The brand was started back in 1957 by Sam Tick in a small Toronto warehouse as Metro Sportswear Ltd. His grandson, Dani Reiss continues the family brand pushing the label into new genres of fashion, art, and design.
“Companies of the world have to be good for the world too…” Dani Reiss, President & CEO
“We also believe in making a positive impact for our communities and for the world. We don’t just keep people warm in the coldest places on Earth, but we build bridges with Northern Canada through our Resource Centres programme, and we are deeply connected to Polar Bear International, which through research and education, hopes to save the polar bear, the great icon of the North.” Dani Reiss.
“A lot of people don’t realise that our round disc on the sleeve is actually a map of the Arctic in reverse, land and sea are inverted. The disk stands for our connection to the North. Once you understand this the patch takes on far more significance.”
Kevin Spreekmeester, Chief Brand Officer, Canada Goose
Above, A Goose Person Case Study, Lance Mackay, Legendary Dog Musher and Explorer
“Quality is never an accident. It is always the result of intelligent effort”. John Ruskin
There are 270 separate components that go into making a Snow Mantra Parka as laid out above.
You can purchase the book direct from the Assouline website here.
Images c/o Assouline
Nicky’s World October 2017