Super Mountain Market St Moritz

St Moritz was all abuzz last week with the opening of the concept store Super Mountain Market (SMM) opening its doors for the second time in the historical site of the Forum Paracelsus.

Thanks to a successful start this summer, SMM will be returning semi-annually with a summer and a winter edition, transforming the Forum Paracelsus event space into a temporary concept store. 

“Thoughts give birth to a creative force that is neither elemental nor sidereal. Thoughts create a new heaven, a new firmament, a new source of energy, from which new arts flow.”


SMM is showing the beauty and consciousness of the Alpine life from a new perspective. From 6th December – 9th January 2021, visitors will experience the union of heritage with contemporary means at the historical Forum Paracelsus in St. Moritz.

Through this, St. Moritz and the Engadine will have the opportunity to lead the way in reshaping traditions and making them accessible both off- and online.

SMM fffers local products, workshops and activities and provides visitors with their ultimate goals, exploring the beauty of the Alps and finding virtue and recognition through regional products, authentic stories and sustainability.

The diverse winter programme of the concept store offers yoga and meditation classes or ice bathing workshops in the lake of St. Moritz. During the daily opening hours, walk-in guests are welcome to grab a coffee to go and enjoy the homemade cinnamon rolls by Gianottis bakery.

In addition to the regular opening hours and to guarantee privacy and health restrictions, SMM invites guests and families to book a private shopping experiences also.

6th Dec – 9th Jan 2021
Daily from 14:00 – 19:00 -or by appointment

All images Ted Gushue for SMM

Nicky’s World December 2020